Opportunity

Designers were asked to design an original typeface for a company. Designers would then create a type specimen book that explained the design process as well as a type poster displaying the typeface.  

Solution

For this project I chose to design a typeface for Edible Arrangements. This company’s primary typeface was “Papyrus”, which is unprofessional, and the logo was unsuccessful in conveying the company’s values. I developed “Strawberry” as a new primary typeface to support the new brand-mark and illustrative elements that I created for Edible Arrangements.

For more on the typeface visit: