PR 4.0August 2010
Cover design for PR 4.0, a guide to utilizing social media to help optimize business publicity, by Edrea Davis.
Currently scheduled for release in September 2011.
This was a surprisingly fun brief to work on, especially since it was one of those lovely occasions where the client got exactly waht they were after, but decided to run with one of the other concepts I came up with for them instead!
Currently scheduled for release in September 2011.
This was a surprisingly fun brief to work on, especially since it was one of those lovely occasions where the client got exactly waht they were after, but decided to run with one of the other concepts I came up with for them instead!
The links of the chain were intended to represent social connectivity and interaction, while the focal blue link conveys the notion of still standing out in the crowd.
I also chose to use the visual of a chain to communicate this, as it symbolizes both strength and reliability, as well as being evocative of hyperlinks used on the web.
I also chose to use the visual of a chain to communicate this, as it symbolizes both strength and reliability, as well as being evocative of hyperlinks used on the web.
Two of the alternate concepts submitted to the client
(the first being what the client originally requested)
(the first being what the client originally requested)
