PSA Campaign: #STOPbullying
The Brief
This project is about to create three professional quality print ad posters
to be use for some campaign of the Public Service Announcement (PSA).
The main idea is to promote important and current issues in our community.
I will choose a nonprofit organization and will develop a serie of three pieces that communicates with each other, and influence the audience to ponder and being motivated to act.
The Topic
Bullying is a form of aggressive behavior that occurs in an intentional and repeated manner causing another child to feel hurt. Bullying can take multiple forms, including spreading rumors, threatening, physical or verbal assault, engaging in insidious practices such as excluding a child from a group to hurt him/her, or any other gestures or actions that occur in a less visible manner.
I started doing a written brainstorming, in order to find the main ideas of this topic.
The Process
The Define phase was to understand the topic better. To do so, I researched for visual references of campaigns similar to mine.
The Discover phase included the written brainstorming, and 36 handmade sketches to illustrate different concepts, and develop the idea.
Then, the Design phase required to select the best options and work on the ideas more, receive feedback and polish the posters.
The results
In the final round, I chose the design that best expressed the concept of bullying, and applied them to 3 real-world graphic pieces.
Thank for watching!
