The following report consists of an extensive market research and analysis on the luxury handbag market in Atlanta, GA. To acquirer substantial information, three highly competitive brands from different segments was selected. The items will be segmented and studied by product analysis, price points, retailers and number of POS. The research and analysis will help comprehend with more depth the luxury handbag market in Atlanta, to determine any strengths, opportunities, threats and weakness within the three brands selected.
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