Introduction

EMA is a business membership association, Sleep Easy was a membership renewal and lead generation campaign. Lead generation utilised email automation, supplying end-users access to limited resources and data capture for ongoing marketing and the membership team. The project was initially trialled and scaled up to include a membership renewal component.

The campaign included radio advertising, digital marketing and supporting print and promotional collateral.

Scope of work

Project lead  |  Technical lead  |  Art direction  | Campaign management