Habit - Visual Identity


"Motivation is what gets you started, habit is what keeps you going"

THE OBJECTIVE
Habit is an app that helps users create good habits in daily life. Habit uses behavioral science to help people make smart changes and build healthy habits.
Habit is developed for mobile devices such as smartphones and tablets for users aged 15 to 30.

THE SOLUTION
The app user will have a pet that goes along to support users and will grow over time.
The concept is created by the pixel style. However, the shape of the pixel gave it a bald feeling, so its square corners is decided to be curved, instead of the square edges that create friendly feelings.


LOGO
Logo uses curved and flexible strokes to bring simplicity and memory to users.
"h" is stylized from the image of the animal and the pixel style.


PET (MASCOT)
Pet (mascot) is inspired by the shape of the pixel and is constructed from the shape of the circled square.
Pet brings a friendly and close feeling to the user, who will also remind and encourage users to continue trying to make a habit every day with different Emojis.

MASCOT'S GROWTH
Developed through 4 levels from the first days of use and after completing the challenge, mascot has 4 levels that are transformed through each stage. It grows and matures as challenge milestones are completed.
The more good habit-changing challenges you complete, the more you discover the different forms of the mascot.


THE INSIGHT
The past year has been a tumultuous year for everyone because of the Covid epidemic, we are forced to change everything from the way we work, extracurricular activities to our daily routines, this leads to a biological imbalance in the body as well as the psychology of each person.
The original meaning of building this project was to support people's mental health, starting from the formation of good habits, it seems easy, but it's hard to do because it requires maintenance. Recognizing that, we have designed an app that helps users change their habits of living in the most basic steps, and accompanying each person will be a pet that always follows closely to motivate and support users. And that is how Habit comes in.



The project is not commercial in nature, is a mock project. 

Visual Design: XiAiPi team. 
Mentor: Nhật Minh Phan. 

Contents, images, and mockups used in the project were from many resources ( Freepik, Pexels, Unsplash, etc ). 

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Habit - Visual Identity
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