Tall Tales: Bookstore Re-Branding
This campaign is a full bookstore re-brand, with the main goal being an increased emphasis on community outreach and activism. The new visual brand focuses on the power of storytelling and highlights the fantasy in our everyday life.
Visual Research, Experimentation, and Sketches
Final Design Identity and Business System
Business System
Brand Applications
In terms of brand applications, I focused on creating a more accessible bookstore experience by creating an app for the store and promoting upcoming events both through the app and social media.
This application is focused on the idea of book bundles, where users would sign up to receive curated books based on their genre and author preferences.
The merch design concepts revolved around the positive lines used in the visual language throughout the identity.
