IZA is a 100% digital brazilian insurance company that offers financial protection to self-employed workers with a reliable, fair and uncomplicated solution, promoting social inclusion for all. For this project, a Pack of illustrations was created, with the purpose of being applied on the company's website, app, social networks, posters, among others.
Ilustrations: Danni Haru
Creative Designer: Leo Natsume
Client: IZA
Agency: iN
1. Concept
The idea was to create characters with different characteristics, this diversity is important for generate empathy between people and for there to be representation and identification.
2. Style
The illustrations were designed to be used in different background colors of the brand.
3. Illustrations
The illustrations show people who can benefit from using the IZA APP, such as service providers in general.
Service Flow
Scenery Elements
Sketch
