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Le petit Paris corporate identity

Le petit Paris
a French bakery chain

Le petit Paris coffee shop produces hand-baked bread, the right creamy croissants for morning coffee, fresh, crispy baguettes and a small assortment of exquisite pastries. The name is taken from French and means "little Paris". The founders of the bakery are big fans of France and Paris once decided to open a small coffee shop-bakery.  Since then, it has expanded to several points and turned into a thriving business. It was important for the brand to look elegant and stylish. Therefore, the logo is highlighted with an illustration of a Gallic rooster - the symbol of France and an antique font.  The rooster is a metaphor for the early start of the working day. And his tail looks like the seeds of a beautiful pastry that lies on the shelves. The main colors - blue and white - are symbols of France and create a harmonious color palette.

Photos: unsplash, redbubble
Mockups: freepik
Le petit Paris corporate identity
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Le petit Paris corporate identity

The concept of corporate identity is made for Le petit Paris, a French bakery chain that produces hand-baked bread, the right creamy croissants f Read More

Published: