Starbucks VIA Ready Brew

  • Anytime, Anywhere
    Art Direction for Single Print Ads

    OBJECTIVE
    Starbucks is one of the most "globalized", most recognized brands in the world today - ultimately, becoming the go-to coffee shop for catching up with friends to study dates or even job interviews. Our task was to come up with an idea to promote Starbucks' VIA Ready Brew Instant coffee and explore art direction.

    CONCEPT
    The concept for this ad is clear and simple: good, quality coffee made in an instant, at the tip of your fingers.
     
    **CREDITS TO: Ivana Forgo Illustration for this particular piece**
    **This project is only for educational purposes & not intended for commercial use**