The North Face Global Climbing Day 8.18.18
Global Climbing Day ran simultaneously with other Asia Pacific countries and their respective The North Face counterparts. The North Face HQ is requiring all counterparts to Facebook Live during the event so that they can monitor all countries at the same time.
Objectives:
1. To promote the sport of climbing in the Philippine setting with The North Face as the forefront.
2. To launch the "Beyond The Wall" Climbing Collection.
3. To obtain media mileage of at least Php 3,000,000.
4. To obtain at least 150 new participants to register for the event by partnering with Climb Central, biggest climbing gym in the metro.
The North Face Global Climbing Day 8.18.18 Event Video by Nick Aguilos
Facebook video link: https://www.facebook.com/thenorthfaceph/videos/486443601871291/
Campaign conceptualization and direction: Christell Dumali and Renz Que
Graphic Design and Copywriting: Christell Dumali
Videographer: Nick Aguilos
