Scaterred Uffizi is a project that aims to combat over-tourism in museums by exhibiting works of art in the streets of Tuscan cities. We have taken this project and modernised it for a younger audience. We imagined a project where the AR artworks of the Uffizi Museum would be exhibited in Florence. People would search for them like a treasure to be hunted, collecting Uffizi buttons and winning an Uffizi NFT.
AR artwork
Uffizi Buttons to collect
Uffizi NTF award after 100 buttons collected
Animated grid AR
Campaign launch
SOCIAL MEDIA
