This advertising campaign aims to promote the new Sony MDR-1000x noise cancelling headphones
TARGET AUDIENCE
18 to 30 year olds
IDEA
The idea is "Just you and your music", where we represent the headphones as a world apart with only your music, as if you were in concert with the band.
The idea is "Just you and your music", where we represent the headphones as a world apart with only your music, as if you were in concert with the band.
GUERRILLA MARKETING
Based on the Silent Concert concept, each headphone will be connected to the music which the musician is creating. People without headphones will be able to hear only the noise out of the streets.
LOCATIONS
Milan, Italy
Milano Centrale
City Life park
Rome, Italy
Piazza del Popolo
