Client Bubbl.
Freelance
Role Creative direction, design
I created branding for a new bubble tea shop. Primarily attracting an East and South-East Asian audience, I took inspiration from ESEA kawaii culture to create a friendly brand identity that is also attractive on social media. As well as creating drinks to order, Bubbl. also sell their bubble tea in cans for people to store and enjoy at home any time they want.
Packaging
Packaging design for the ‘at home’ cans of bubble tea, the design is influenced by how the drink looks when first created when the milk and tea haven’t mixed together.
Secondary logos
The sparkle was influenced by ‘kawaii’ characters in ESEA shows, who are often depicted with a sparkle in their eye after eating/drinking something delicious.
