About the project
This is a school project which requires us to rebrand the existing,
The Live Turtle and Tortoise Museum in Singapore and the only one in the world.
The museum houses Guiness World Record of the largest collection of live turtles and turtle artifacts from all over the world. Museum also features a petting corner, turtle-themed objects and a gift shop. With the rebranding, I intent to give a new brand experience and visual facelift that attracts families with children or even people of all ages.
The museum houses Guiness World Record of the largest collection of live turtles and turtle artifacts from all over the world. Museum also features a petting corner, turtle-themed objects and a gift shop. With the rebranding, I intent to give a new brand experience and visual facelift that attracts families with children or even people of all ages.
Pre-Launch
Street banners are found within the radius of the museum to guide visitors to the museum's location, alongside, Bus stop posters and MRT landscape poster advertisements are found nationwide
To find out more, they can visit the interactive-based website to discover what they can experience and what they can learn from the museum.
Interactive microsite
A 50 seconds detailed run-through of the interactive site for users to learn more on what kind of experience the museum can offer before heading to the venue!
Launch
A brochure kit will be given for every visitor to guide their route
as they explore the museum.
Revamp of museum space, areas are separated
into 3 different types of species.
Area 1:
Giant Terrace
Terrestrial species that are huge in size or so called the mature species
which require ample space in their personal terraces.
Area 2:
Tortoise Land
This area includes a diverse range of tortoise species from all over the continent.
Of the wide range of species, it focuses on its unique shell patterns.
Area 3:
A segment that includes the smaller and common
aquatic species found in Asia.
Post-Launch
Unique patterned stickers given upon entry are pasted onto the poster board to create a one of a kind shell pattern. The type of pattern are given out by age group.
It also shows the diverse range of visitors of all ages that had come to
It also shows the diverse range of visitors of all ages that had come to
learn about the turtles and tortoises.
Thank you for viewing!
