Inspiring customers and improving conversions
We began by trawling through analytics data and customer feedback. We came up with some new things to measure and watched for a while to see what was really going on. We learnt a lot, but we still had a lot of questions.
So we recruited some potential customers in the UK and US and ran tests to see how they used the website. We sought their feedback, interviewed them face to face, asked them how we could do better. We generated more data to analyse.
We found some very interesting results that went deeper into their business and gave them some great insights beyond the websites.
A/B tests, multivariate tests and a few key page designs later we had a body of evidence showing how to improve the website and the wider business, together with a strategy for how the business should use mobile platforms.
