BRICK THE BAR / BRANDING
An old building, good music, a good cocktail, and the ideal space to forget about your daily routine, all that represents BRICK, a bar located in downtown Zacatecas, Mexico, which inspired us to create the brand of a place that sets its own rules, faithful to a modern, elegant and innovative concept, where design, ambience and lighting are the key pieces to highlight the enveloping energy of this place.
The idea of basing ourselves on the rectangular shapes and reddish tones of a brick led us to design a bold and modern visual system, where the logo and its variants are part of that rectangular concept.
Likewise, we were inspired by different brick patterns to create a set of auxiliary symbols, which are used for menus, glass holders and decorative areas of the bar.
Have a drink and enjoy.
esp.
La idea de basarnos en las formas rectangulares y tonos rojizos de un ladrillo nos llevó a diseñar un sistema visual atrevido y moderno, donde el logotipo y sus variantes forman parte de ese concepto rectangular.
Así mismo, nos inspiramos en diferentes patrones de ladrillos para crear un juego de símbolos auxiliares, los cuales son utilizados para menús, porta vasos y zonas decorativas del bar.