Pepperfry is an e-commerce platform for furniture and home decor. Their annual Diwali sale in 2020 fell in the midst of the pandemic lockdown in India when most people were still working/studying from home. This year, we encouraged people to buy furniture that would be a treat to themselves and their loved ones.

The Diwali campaign was also supplemented by short ads introducing the Warranty and Furniture Assembly services.

Agency: Law and Kenneth Saatchi & Saatchi