Email Marketing and Automation
The email marketing strategy I implement for MIT xPRO -- the professional development platform for MIT -- aims to segment, qualify, and convert leads via targeted drip automation.
Here's a look at examples from some of my recent lead nurture campaigns:
(Left to right)
1) Action-triggered welcome email, sent to leads who've completed lead generation form for gated content
2) Time-triggered professional development guide, sent at least 1 month before course start date
3) Time-triggered syllabus, sent to new leads early in the buying cycle
4) Event-triggered webinar invite, sent to all leads at least two weeks before the webinar date
The Power of Automated Email Marketing
The lifetime value of my MIT xPRO email marketing campaigns in 2021 was $124,486
The average deal amount for customers converting from email as a traffic source in 2021 was $1,637.97.
