Client- UDGAM - The Annual Entrepreneurship Summit of IIT Guwahati
Project Duration - November - December 2013
Project Summary - Responsible for Complete Re-branding of the summit . Work includes Brainstorming, Sketching, Ideation , designing creatives such as posters, flexes, identity cards of various events and portraying the theme " The Outliers " through the creatives.
MAIN THEME POSTER
Sketches
Iterations portraying the theme "The Outliers" . In all the above creatives there is a particular circle or a dot which is different from the rest of others.
Final Main Theme Poster - The Poster represents the theme " The Outliers ". The meaning of outlier when related to an Entrepreneur is a person who thinks out of the box .The "O" in the outliers is therefore connected to the scatter plot graph which is at the bottom of the poster .
EVENT POSTERS
Event 1
Name - Connect the dots
Conception - The Poster is inspired from a BuckminsterFullerene
Iterations portraying the theme of the event "Connect the Dots" through a Buckminster Fullerene Graphic.
Final Poster
Event 2
Name - Pitch it
Conception - The Poster has been made on a Perspective grid or a Vanishing point grid layout . The idea is to relate the theme of the poster i.e Pitching an idea to a Light bulb.
Conception - The Poster has been made on a Perspective grid or a Vanishing point grid layout . The idea is to relate the theme of the poster i.e Pitching an idea to a Light bulb.
Iterations
Final Poster
ID Cards
Strip design - to be placed at below every creative portraying the theme of fest
Strip design to put below posters and flexes portraying the theme "The Outliers"
Final Design
