AIGA Raleigh Sponsorship Brochure
When I worked at Mellonaid, The Raleigh Chapter of AIGA needed to increase their sponsorship involvement. Mellonaid Creative joined with Petrie Creative to develop a brochure that truly addressed the ever-looming questions,‘‘Why sponsorship? What’s in it for me?" We stressed the importance of helping the design community by showcasing designers as problem-solvers who have a huge influence on the marketplace. We chose a non-traditional “Choose your own adventure“ style interaction to direct readers to pages/information that most mattered to them while using original illustration and hand-created imagery to keep the reader's attention.
