BRAND MANAGEMENT + CREATIVE DIRECTION
The SWIPES™ product line represented a highly lucrative growth opportunity for the Dirt Devil brand. Launching into a previously untapped category within the floor care space, Dirt Devil capitalized with a high performance alternative to your broom, mop and bucket. Our in-house team added the finishing touches with product design, retail merchandising, digital experience and national TV advertising.
RETAIL MERCHANDISING - On-Product Point-of-Purchase Collateral
RETAIL MERCHANDISING - On-Product Point-of-Purchase Collateral
NATIONAL TV ADVERTISING - Vac+Dust 30sec.
NATIONAL TV ADVERTISING - Spray+Mop 30sec.
DIGITAL EXPERIENCE - Single-page, fully responsive layout with continuous scrolling and anchored links. Featured innovative creative approach using overhead perspective, placing key messaging and content within the vac's clean path.
www.dirtdevilswipes.com
www.dirtdevilswipes.com
