Avenir Next has a unique and rich history. It was a font given the task to update a beautifully designed Gill Sans  to become something modern, unique, and so undeniably versatile. Not only is it an update, but an expansion on the original typeface. With 32 fonts, Avenir next is one of the most versatile sans-serifs that exists.

Made by Akira Kobayashi with Adrian Frutiger, the creators were able to use their expert knowledge in typography to push the bounds of creativity. “Avenir“, french for ‘Future’, is a real alternative to Futura. Frutiger didn’t like how the Futura typeface sat on a display, feeling as if it was too disciplined. By reworking the font, Avenir next was released and enjoyed. Designers worldwide have used and enjoyed the typeface, and it has become a staple in every designer’s toolkit.

Through designing this poster, I was able to lean just how important hierarchy is within print design, not just web based designs. I also learned that the grid system is so important, and can solidify the composition of a design. Even here, I was able to have two columns that work together to guide the viewer's eye.

Overall, I learned a lot about advertisements during this project. It was a fun and unique way to look at a typeface.