The Covid-19 pandemic inevitably hit Mauritius and the country was forced into a national lockdown in March 2020. Suddenly, there was a surge of news, content and activity on the internet. Gung Ho reinforced their company branding (military theme) on social media by engaging the public through strategic posts during this time period. Here are just a few examples...
Poisson d'avril, literally translated as 'Fish of April', is in fact French for 'April Fools'. The above artwork was posted on April 1st, encouraging the public to avoid the spread of covid by staying home. The headline, Ne vous faites pas prendre. Restez chez vous. literally means: 'Don't get caught (by covid). Stay home.' while the hashtag #PasUnPoissonDAvril implies that it's '#NotAJoke'.
During lockdown, the internet was saturated with all sorts of information — including fake news.
Credit: Gung Ho
Concept (art direction + design): Anne Sujo
