Client: Jovia Financial Credit Union
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Role: Designer
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Role: Designer
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While working with brand strategists to understand the ethos and target market of NEFCU, we first defined the credit unions’ new name Jovia, which would inform the design direction. In an all-hands-on-deck attempt to create a new brand identity for the Long Island based credit we relied on the selected logo direction to inform. Teamed up with 3 designers to generate the brand expression which is an answer to the minimal yet playful wordmark.
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The answer is a playful brand that expresses the human side of banking with focus on the client and their needs in everyday life.
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Credits: Sebastian Curi (Illustration, Character Animation), David Katzenstein (Photography)
