Horizon was a commercial project done for Ford Motors. The brief from Ford was simple; to design an innovative e-bike. We pitched numerous ideas but we agreed to develop the idea for an urban e-bike inspired by recent technologies in the automotive industry. The concept was to give the e-bike and its user a sense of legitimacy and presence on the road. Central to the concept was the bike's use of technology to collect and share data...

We signed an NDA with Ford Motors on this project so unfortunately more cannot be revealed. However I can say that the Ford motors team were very happy with the outcome of the project. 

They said: ‘We’ve been thinking about how to implement this technology and you guys have hit the nail on the head.'

And

'A special mention to team Horizon. We can picture 
this bike on the floor of the Frankfurt motor show tomorrow.’
Horizon ebike
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Horizon ebike

This project, which we titled Horizon, was a commercial project for Ford motors. The brief from was to design an innovative e-bike that different Read More

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