TAIKO SUSHI
New generation Japanese fast-food brand located in Thailand. Taiko Drums are the heartbeat of the Matsuri (Japanese Summer Festivals). The restaurant’s name also gives off a sense of festive, fun, and vibrant atmosphere.
Visually, We then created tools that pair funny mascots with custom typefaces, a palette of vivid colors. A more variable, expressive voice can now take people on throughout Taiko’s world.