Lazada, an e-commerce wanted to create a campaign to recruit more people to sell on their platform. We positioned the brand as the trendiest place to sell your items no matter how big or small it is reaching out to people of all ages and race. Hence, we created a series of ads personalising each character, from a hype bae selling makeup and fashion items to your a tech-savvy uncle selling gadgets. At Lazada, we want you to
Sell Like a Boss
Hype Bae
Mat Pomade
Anneh
Tai Ko
