SAM'S CLUB - LIKE A VIP

My Role - CD, Daniel Sanders - CD,
Art Director - Jarin Simon, Copywriter - Jack White
ECDs - Niraj Zevari, Justin Ebert, Sherman Winfield, James Beikmohamadi
Brief: Introduce Scan & Go from Sam's Club during the Big Game.
Solution: Scan & Go let's you skip the checkout line like a VIP, aka Kevin Hart.

In our social feeds we teased the "Like a VIP" life via memes.

We kept the VIP story going all game long with reaction gifs.

To give viewers a taste of the VIP life we told them to send tweets our way during the game for a chance to win.

Finally right after our spot aired we gave folks the opportunity to become a VIP member for only $8 to add to the excitement.