Sojourn Creative Lab

art batik branding creative culture identity indonesia lab Nature pattern

Located in Bekasi, Indonesia. Sojourn is a creative lab that has vision is being a creative laboratory platform, where brands and sub-brands can live in collaboration between diversity so that they can develop and grow together.

Designed the brand with nature and Indonesian culture approach. Thinking about the design of the brand identity, how to create a strong and thick image with comfort, growth, collaboration and culture. So as to be able to create a good image in Sojourn-Lab for brands and sub-brands to grow and collaborate.

Taking the symbol of Javanese philosophy as the fundamental thinking for the design of the brand's identity and ecosystem, namely 'tentrem iku Saranane Urip Neng Dunya'. And the visual design inspired by nature and one of Indonesian culture, Which is Sidomukti batik.

The design process for the brand used a lot of approaches from cultural and natural ornaments.

The logo type on 'SOJORUN' means that we grow and develop together in that there is diversity. Represented by letters that contain thick and thin elements and the letter R which has a difference from other letters, which makes the beauty in it.

Sojourn has a general meaning which is stopover, stay and live.

Stopover - live

When someone decides to stop by somewhere, they see because there is good life in there.

Stay - Peace & Diversity
Then decided to stay, because they see the peace that makes them feel peace, and see diversity that makes beauty in it.

Live - Growth
In the end decided to live, because they see the potential for growth and grow for the better.

A visual creation from the derivative of the sojourn logo which consists of life, peace, diversity, and growth inspired by the patterns of Indonesian batik culture.