Midsummer Night Tour
Commercial work / Activity Visual Design
Midsummer Night Tour was a series of summer camping events, which organized by Aowanda National Forest Recreation Area, invited people to come together and experience the best treasures of the earth in the green valley surrounded by mountains.
Imagined a beautiful and serene atmosphere. Under the magical starry sky, campers were surrounded by mountains and forests and enjoyed the beautiful time by the campfire. With this imagination as the design concept, I developed the five Chinese characters of the activity theme "仲夏夜之旅" into the mountain shapes as the key vision, and chose the saturated and bright colors to present the delightful and energetic feeling of these nature explorations.
Another exciting camping experience was to see the pleasantly intoxicating red sun slowly rising from the beautiful clouds and mist in the early morning, so I designed both night and day versions of the poster and also applied it to instruction brochure.
