In-store marketing material
These visually compelling singe page documents are produced every month. I had the task to composite lifestyle scenes pertaining to specific industry categories showcasing relevant products in hopes to convince prospects visualize themselves using the products.
Setting the scene
The search for the appropriate setting starts with the theme and locating the visuals that express the story concept of value and quality. The process of comping the image begins with the target market of a small business that would be inspired to use products available that align with their business branding and customer awareness. The featured products are selected by the client and the visuals are created to help inspire.
It's in the details
At times, certain products are not available and I would need to create the product based on it dimensions and details. Here is an example of the gift wrap roll created using shapes, shadows and textures in Photoshop.
HOLIDAY SELL SHEET 2021
CLIENT: Staples
