I spearheaded the creation of captivating carousel advertisements for Catori Life, an ethical jewelry brand, aimed at rekindling interest through Facebook and Instagram platforms. As the graphic designer at the helm, I meticulously curated a selection of the most compelling lifestyle photographs from the gallery. These visuals were then transformed into dynamic carousel ad campaigns, strategically tailored for promotion across both social media channels. The primary objective was to strategically spotlight the lesser-performing items in order to optimize engagement and conversions.