Starting off with a simple poster trying to expand more on the applications that use this typeface I originally bounced around a "plus" symbol maybe Apple maps logo, Bloomberg logo and even the Snapchat ghost, but that took away too much from the original intention of the poster to broadcast the actual typeface. Instead I went a more futuristic route while combining the main color scheme of that specific yellow color. I went with some lines exploding out from the name and this is what came out, the final product!