Logo design, business card and letterhead design (branding), website design and street signage for construction zones for Creo Con, who specialise in custom architectual homes, town houses, extensions and renovations. Professional, modern, contemporary was the directive.
I felt like there was a few ways the brand could be directed in through the use of the logo. The demographic is generally up market, the jobs are custom and the brand is marketed towards professionals who are in a high socio-economic group. There’s an expection that the job will be completed with a certain element of quality and professionalism. Not to shy away from that, but the brand is also family run with potential growth. to capture the essence of that is an important quality not to be missed in the development of the logo / branding.
