In the 100th anniversary of Electrolux we would like to celebrate, not to Electrolux but to their beloved customers that Electrolux has been helping them grow their bonding with their love ones through the brand household products.

And to emphasise on their brand belief that their products help people bond to each others more closely, we want to communicate with the customers by using one thing that they are familiar with, the Manual.

We created 'The Bonding Manual' to help their customers see how the brand care about them and how the household products create a human bonding.

Then we put it inside the product packages, inside the retail stores, post it online.

The Bonding Manual gained brand love and sell the products at the same time without spending any budget.