Our talented team of artists partnered with Riot Games to create a digital marketing campaign, promoting the new PsyOps skins for League of Legends. Using their original concept, we built the exciting mission of PsyOps - OPERATION: SONGBIRD using 2D animation.
OPERATION: SONGBIRD tells the story of Sona escaping from Viktor’s high security holding facility with the help of her team of skilled accomplices: Master Yi, Shen, Vi and Ezreal. Our team created story-driven illustrations, highlighting the personality and skills of each character. We designed a dynamic User Interface for Viktor’s security system which became a key storytelling device, allowing viewers to experience the break-in through the perspective of Viktor’s computer screen. Completing the process with 3D Modeling and Visual Effects, we were able to create a visually compelling marketing tool for the team at Riot Games.
From storyboarding, illustrations, 3D modeling and UI design through to animatic, editing and VFX, we are extremely proud of the trailer we produced.
OPERATION: SONGBIRD tells the story of Sona escaping from Viktor’s high security holding facility with the help of her team of skilled accomplices: Master Yi, Shen, Vi and Ezreal. Our team created story-driven illustrations, highlighting the personality and skills of each character. We designed a dynamic User Interface for Viktor’s security system which became a key storytelling device, allowing viewers to experience the break-in through the perspective of Viktor’s computer screen. Completing the process with 3D Modeling and Visual Effects, we were able to create a visually compelling marketing tool for the team at Riot Games.
From storyboarding, illustrations, 3D modeling and UI design through to animatic, editing and VFX, we are extremely proud of the trailer we produced.
EXECUTIVE PRODUCER: STEVE JUNG
PRODUCER: JEFF WALTON
ANIMATION DIRECTOR: GEOFF WHEELER
PRODUCER: JEFF WALTON
ANIMATION DIRECTOR: GEOFF WHEELER
FINAL TRAILER FINISHED & PUBLISHED BY RIOT GAMES
STORYBOARD
The team laid the groundwork for the narrative of the trailer with original storyboards. By working closely with the Riot Games team, we developed the story of Sona escaping from a high security holding facility with the help of her team of skilled accomplices: Master Yi, Shen, Vi and Ezreal.
STORYBOARD ARTISTS: GEOFF WHEELER, ELINA MUSHINSKAYA
3D MODELING
3D Models were created for the secret, underground military base, as well as the high-tech security gear holding Sona prisoner.
3D MODELING: GANKHULUG NARANDAVAA, DEBORA SPIRO
UI DESIGN
Inspired by retro video games, our team designed a dynamic user interface, creating the militarized computer system responsible for security and monitoring Sona. We utilized this system as one of the main storytelling devices, experiencing the break-in and release of Sona through the perspective of Viktor’s computer screen.
UI DESIGN/ANIMATION: EVGENY RODYGIN
ANIMATIC
Utilizing our storyboards, visual assets and UI design, we put together an animatic that helped lock down narrative pacing, transitions and timing.
ILLUSTRATIONS
We crafted illustrations based on the League of Legends characters: Sona, Master Yi, Shen, Vi and Ezreal, highlighting each of their unique skills and personalities.
VISUAL ARTISTS: WILLIAM CHENG, JOYCE KOO, JASON KANG, JIN KIM, JORDAN KERBOW, YEMEIGUANG, KIM SEUNG HWAN
EDITING + VFX
We brought all the elements together, added some exciting visual effects and put together the finished video.
EDITOR: RUSSELL GLASGOW
MOTION GRAPHICS: REMOND FRANCOIS, NATHAN LEE
VFX/COMPOSITING: ARI RUBENSTEIN
MOTION GRAPHICS: REMOND FRANCOIS, NATHAN LEE
VFX/COMPOSITING: ARI RUBENSTEIN
