Kingdom Hearts Dream Drop Distance, also known as Kingdom Hearts 3D, is the most recent all-new title in the Kingdom Hearts franchise. The series is over 10 years old and has become one of the most successful game franchises available today. Created through a collaboration of Square Enix and Disney, the series created its own niche in the gaming industry. The games are known for their active gameplay, engaging storylines, and the familiarity of beloved Disney characters.
Though Disney is a large part of the series, it has caused some people to take the game less seriously and assume that the games are only about Disney. Kingdom Hearts 3D still includes the Disney characters, but has a much larger focus on unique gameplay. I wanted to create a campaign that showcases the innovative ways that this game was designed as far as playing it goes. So through a microsite, banner ads and takeovers, an event, and a social media presence, I crafted a campaign focused around demos and experiencing the game.