While pursuing my Master's degree in Journalism, I worked for a fellowship on NPRs marketing team to launch a campaign for a podcast, CodeSwitch. My goal was to create an internal marketing campaign for the podcast with no funding or direction on a tight deadline. 

I created a photo campaign of the team, individual portraits and group shots, that ended up being used across multiple entertainment sites like The Hollywood Reporter, then the podcast became Apple Podcat’s Show of the Year in 2020. I also designed digital assets to promote the team and share CodeSwitch's creators' stories of why this podcast deserves more funding. After polling employees, I saw a story develop of CodeSwitch’s coworkers’ desire to listen to the show every week because they identified with the hosts and learned something new weekly. It resulted in a video highlighting four key employees' experiences listening to CodeSwitch.