Makers' Mercantile launched as a new retail operation for an industry leading yarn distributor. Though they specialize in yarn, fabric and notions, the owners wanted to keep branding flexible to leave room for additional crafts. The owners also wanted to appeal to a younger audience with branding that felt fresh, feminine and on trend. 

 

Our work involved Creative Direction for the new brand, design and launch of a website, and creation of email marketing templates. 

On the left is a brand sheet to guide their in-house design team. On the right are some of the final logo variations that were reviewed (original logo on the bottom).