" BEHIND EVERY CASTLE IS A CROOK "
The dictum that lies behind the founders of the hustler brand Crooks and Castles. Dennis Calver, Robert Panilio and Emil Soriano firmly believe that the good and the bad directly go hand in hand, that every crook did dirt
to get their castle. Dennis Calvero explains it as a “Direct reflection of our lifestyle growing up in L.A. it’s also a goal or a motto showing how the guys that struggled from the ground up and doing so proved to be a liberating experience for them.
Crooks and Castles has been associated with the biggest names in hip-hop.
Jay -Z, Ludacris, Drake, Rick Ross and yes, Justin Bieber.
Advice from the founders themselves. ”Be original. Stick to what you believe in“.
Advice from the founders themselves. ”Be original. Stick to what you believe in“.
Short brief about the brand (Carlos, 2013)
A sneak on Crooks and Castles brand profile MNL.
Media Type: Brand profile
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