Herbalife hired me to manage a staff of English and Spanish writers.

I also transformed the success stories running in Herbalife's distributor magazine. They had been produced through an assembly line operation, where stories were written based on the distributor's written answers to seven generic questions, resulting in formulaic writing. I converted the system into an actual interview process using old-school but effective technology, the telephone. Yes, how revolutionary ;-)

Below are three examples:

Like a scene out of a movie

An almost magical realism piece using the concept of time

Three stories about overcoming great odds