Smart Dial helps the consumers to notice the time they put the food container into the refrigerator, so that they can easily remember to cook it before it was stored too long. There are 12 numbers on the clock meaning 12 months and 3 small bars between 2 numbers creating 4 spaces meaning 4 weeks of that month. By simply spinning the clock to match the time, consumers might no longer be concerned about how long a specific food container has been stored.

Highlighted Idea: Leaflet with the spinner which can be spun to feature the Smart Dial of the products. 

Turn ideas into reality: In order for the spinner to be able to rotate, it had to be cut manually and meticulously, ensuring there was no pause during rotation.