Paul Truce Sum's profile

Giants - One Bike Any Road

Paul Truce Sum
•
Giant
Product: Anyroad Bike
 
 

Campaign: ONE bike ANYROAD

Giant ANYROAD bikes are versatile which allow the rider to comfortably bike on both pavement and rough roads. With this idea in mind the visual was kept to the minimum, utilizing the corporate colors and subtle outlines to represent the simplicity of the transition from flat to rough. This visual was also integrated on every form of media to keep a consistent look. 
 
 
Print Layout
giant Bicycle Cycling campaign
giant Bicycle Cycling campaign
giant Bicycle Cycling campaign
giant Bicycle Cycling campaign
giant Bicycle Cycling campaign
 
 
Interactive Magazine App
 
 
Online Banner Ad
 
 
Guerilla Advertising
giant Bicycle Cycling campaign
giant Bicycle Cycling campaign
Giants - One Bike Any Road
Published:
Paul Truce Sum's profile

Owner

Paul Truce Sum's profile
Kowloon City, Hong Kong SAR of China

Giants - One Bike Any Road

Giant needed to advertise their new line of bike the "ANYROAD" and in this campaign, me and my partner created a simple design style that applies Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives