Hayley Linehan's profile

Creative Ideas to Increase Sales E-book

Creative Ideas to Increase Sales E-book
All of the material shown is credited to WaveBreak Media Ltd.


I helped create an e-book called 'Creative Ideas to Increase Sales' as part of my internship at WaveBreak Media. I was lead the research of this e-book. I conducted research for the three chapters 'The Power of Colour', 'Be Bold With Font' and 'Communication to Connect'. It was all focused on the aspect of creativity and marketing. I then condensed all my research to a clear and understandable format for the content writer that was assigned to the project. I was in communication with the writer as the chapters were produced, giving my feedback and comments. 


The actual layout of the e-book was first drafted by other intern and myself. I gathered all the imagery used in my chapters and created templates that could be click and edited by readers. I designed original content for the e-book like the colour wheels used in the colour chapter. I was in contact with the e-book designer giving my feedback on its overall design. I was also in charge of getting all links in the e-book work and line up, especially for the imagery. The cover of the e-book was drafted by me and was digital designed by another intern. 

Social Media Promotional Material
I created promotional material for this e-book for multiple social media formats. I create promotional posts for Facebook, Instagram, and LinkedIn using specific social media format sizes. I also create a short promotional video, uploaded to YouTube, using quotes from people who recommend the e-book. I also created banner CTAs to be promoted on the weekly blogs. 

Creative Ideas to Increase Sales E-book
Published:

Creative Ideas to Increase Sales E-book

Published: