The project of Amanda Parr was a peculiar one. A well-established upholstery company acknowledge the stagnation in their development because of the pandemic, and saw the time for a change of direction. The project was a visualization of a new company with a focus on handcrafted pillows produced and manufactured in Denmark. A distinct reflection of the Scandinavian ideology of minimalistic appearance, but with a twist in the details. 

The end result is the new brand Amanda Parr, which besides inspiring women to design their homes with beautiful pillows also acts a platform for inspiring each other through Amanda Parr's Instagram.