Client: KIA
Product: KIA Sorento
Length: 20 seconds
Title: Comfort that shortens the journey.

 

The commercial is based on the idea that the time flies when you’re enjoying yourself. The new Kia Sorento includes all the features to make the driving experience very comfortable. That’s why even long journey feels short.

 

To communicate the idea “Comfort that shortens the journey” we decided to go with a very short TV ad. The length of the ad is only 20 seconds. The commercial will reveal a sequence of scenes showing the usual routine before the actual driving. All the scenes look real. The only thing that’s exaggerated is the time of the journey.

The action begins with a wide shot of the new KIA Sorento with the Table Mountain in the background. The shot is followed by a sequence of ordinary actions taking place before the actual driving: opening and closing the car door, starting the engine and switching it off. The final scene reveals the car at the Victoria Falls in the background. The commercial ends with the logo of KIA Sorento and the title “Comfort that shortens the journey” followed by the logo of KIA and the title “The power to surprise”

CLIENT:                       KIA

PRODUCT:                  KIA Sorento
JOB DESCRIPTION:   Radio 45’’

TITLE:                         “Granny”

MVO: A neutral voice starts reading the script slowly then getting faster

 

Have you ever driven through a tunnel in the middle of a highway with no speed limit behind a bright pink car moving more or less twelve kilometres per hour

owned by a lady who was one of the first women in the world (pause) to wear pants and whose driving knowledge culminates with using the third gear to engage an engine

 

(slower but louder)

which you could probably find only in an antique store.

 

(fast and loud building up the tension)
And you were having a big, huge...

 

(surprisingly calm and quiet)

smile.

(pause)
No? Well... Maybe you should try the new KIA Sorento.

 

Comfort that shortens the journey.
The new all-inclusive KIA Sorento.
To book a test drive contact your nearest dealer.

MVO: A neutral voice starts reading the script slowly then getting faster

 

Have you ever driven on a one way road with solid lines on each side behind a car moving roughly speaking fifteen metres per hour

with a sign the size of a medium billboard with the red letter L on it operated by a guy who’s luckily going to get his licence in the next decade but now he still finds the difference between the pedals very confusing.

 

(fast and loud building up the tension)
And you were fully, totally...

 

(surprisingly calm and quiet)

taking it easy.

 

(pause)

No? Well... Maybe you should try the new KIA Sorento.

 

Comfort that shortens the journey.
The new all-inclusive KIA Sorento.
To book a test drive contact your nearest dealer.

MVO: A neutral voice over starts reading the script slowly then getting faster

 

Have you ever driven behind a forty ton truck moving approximately ten kilometres per hour on a winding narrow road on a boiling day in the middle of the desert

with three children and a wife talking on the phone with her mother
who’s having a toothache and a panic attack at the same time

in the waiting room of an old dentist.

 

(slower but louder)
And you were feeling absolutely, completely...

 

(surprisingly calm and quiet)

relaxed.

(pause)
No? Well... Maybe you should try the new KIA Sorento.

 

Comfort that shortens the journey.
The new all-inclusive KIA Sorento.
To book a test drive contact your nearest dealer.