Cousin Ads for Billboards
OBJECTIVE
In our Creative Copywriting class, we did a case study for Champion, and it was our task to come up with punchy headlines that could capture it's brand essence to 'Play like a Champ.'
Since the campaign captures the intense moment of athletes, it pays off with a bit of humor found in the headlines. It can completely throw off the reader because of the element of surprise - essentially causing you to want to read more