This spot kicked off the Hawk's 2010-11 season. I sourced some of the more iconic photos we had treated and cut out the players with individual layers for the arms, lets, etc. Those were subtly animated in After Effects to achieve a type of slow-motion effect. The final shot of this spot was a huge challenge. I wanted to use projection mapping of Horford's photo on to 3D geometry of the figure. One of our artists at the time, Abdullah Badaway, modeled the figure in Maya. We imported that into C4D to do the projection.

The score on this was original, it was performed by a local electric cello artist in Atlanta.