A 2 week project where myself, Gaia Pellistri, Chiara Anceschi and Erika Rox created the new campaign for Borbonese. A well-known Italian brand who searches to reach a younger target, the generation-z.
Firstly we understood the brand's aesthetic and values, followed by understanding what previous Borbonese work was appropriate for this young and vibrant target, what is Z approved and Z Disapproved.
Just like every generation, the generation-z is divided by groups with different aesthetics and values, so we digged in what will be the specific group that Borbonese will reach and why.
The final result was eight photos advertising four different bags, in a fun, unique and fresh way.
